Coach's Casebook

Business

The 5 Major Axes of Persuasion

In Dutton’s book Flipnosis: The Art of Split-Second Persuasion, there’s a full discussion of what he terms the 5 Major Axes of Persuasion 1. Simplicity 2. Perceived self-interest 3. Incongruity in the mapping of attention 4. Confidence 5. Empathy This can be remembered by the mnemonic devise SPICE 1. SIMPLICITY – We have discussed the…

Book Review:  Alan E Shelton – Awakened Leadership

Book Review: Alan E Shelton – Awakened Leadership

In a time when leadership is more important than ever, a book that helps you find the leader within yourself is essential reading. Awakened Leadership: Beyond Self-Mastery is one of those books. John Paul Satre in ‘Being and Nothingness’ noted that we have a ‘divided self’.  We behave differently when we…

Early Symptoms of a Potential Corporate Collapse

With the recent demise of several high profile organisations, it is prudent to look at how organisations move from strong healthy thriving ventures on to the slippery slope that leads to collapse. Some key behaviours that indicate potential management danger at board level include: Autocratic leadership with minimal consultation.  There…

Simplicity – An Expert’s View

In his book Simplicity, Edward de Bono, one of the World’s greatest experts on thinking, outlines his case for simplicity. He believes that complexity is always failed simplicity. Simplicity, he states,  is not always the natural state, you have to make it happen.  And that might require change. Just because…

Skip to toolbar