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The 5 Major Axes of Persuasion

In Dutton’s book Flipnosis: The Art of Split-Second Persuasion, there’s a full discussion of what he terms the 5 Major Axes of Persuasion 1. Simplicity 2. Perceived self-interest 3. Incongruity in the mapping of attention 4. Confidence 5. Empathy This can be remembered by the mnemonic devise SPICE 1. SIMPLICITY – We have discussed the…

Staying Focused in a World of Chaos and Distraction

  With the distractions that face us everyday, being focused is one of the most effective competitive advantages we can all develop to stand out from our peers. The ability to hold a laser like focus on individual tasks will allow you to get much more done and so discriminate…

7 Questions to Get You Focusing on Your Possible Future Success

Neuro-Linguistic Programming (NLP) discusses state in great detail, but as a coach, sometimes its worthwhile just moving the client towards a more positive state as a gross movement and then gain more precision in achieving the most beneficial state as part of the session. One of the ways I get…

Conscious Breathing for Energy and Health

What is conscious breathing? Conscious breathing is the act of  focusing on your breath while you take it deep into your lungs, properly extending the diaphragm. My first experience of this type of breathing after childhood (as we all do it naturally as children) sent so much oxygen to my…

Working With Your “Neck Top Computer”

Working With Your “Neck Top Computer”

Can you remember the phrase “I’m a Mac” from the Apple computer commercials? Well I have recently found that phrase resonating. Having worked with people in the training, development and coaching domain for more years than I care to tell, I can share with you one fundamental truth. Folk are…

Visualisation: The Practical Application

Visualisation has had a rough time in the self development and performance improvement world… It has been used as evidence to discredit certain books, movies and techniques, because visualisation alone hasn’t worked. “I visualised a £1m and I still haven’t got it!” Not surprisingly, visualisation alone doesn’t reap the rewards…

The Coach Client Relationship

  The power of coaching comes from the relationship that develops between the coach and client. If this relationship is strong, then the outcomes are normally very good. If the relationship degrades, the quality of the outcomes reduce.   The best coach-client relationships flow from 3 key factors The effectiveness…

Tips to be a Better Mentor

As a leader, you will often need to take time to develop those people around you; your peers and your team members. This can be called mentoring. A mentor is a trusted person that helps team members improve their performance. Unlike coaches,  mentors can be more guiding with direct advice…

How to Pick The Right Coach for You

Executive coaching can be misinterpreted as many things. In general terms, coaching is a precision development tool use to allow leaders to identify, develop and optimise their abilities. Frequently, this is aimed at improving the executive’s  ability to perform and lead in a team environment or to be the driver…

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