Coach's Casebook

The GROW Model

The GROW Model

Perhaps the most popular Coaching model being used is the GROW model.

Originally developed by Max Landsberg and subsequently popularised by John Whitmore in his classic coaching text, Coaching for Performance. The beauty of this model is in its simplicity. However, do not mistake simplicity for simple. this model has endured and is still taught and used to great effect.

The principles are simple:

  1. Work with your client to build rapport and become comfortable and then move into exploring the topic for the session. What will be the goal that the client would like to work with.
  2. Having identified the Goal, ensure that it is SMART and congruent with the client’s life and business.
  3. With this goal in mind (as a target to aim for) work with the client to establish the current situation. This may be achieved through the client being introspective, perhaps being observed by the coach or in some cases a complete 360 degree review might be beneficial.
  4. Having established the current Reality, work with the client to identify the gaps between where the client and where they want to be. From a potentially large list of issues to address, have the client select one issue that will make a large difference and not be too difficult to achieve, as you are looking to make progress quickly and establish momentum.
  5. Look for Options, plans of action that could move the client forward.
  6. From a list of possible actions, have the client measure their commitment to each (a scale of 1-10 is useful where 1 is no chance and 10 is maximum commitment).
  7. From these options, have the client consider the top 3 action plans and then select one as the Way Ahead.
  8. It is useful to future pace the outcome to check for ecology and congruency to ensure that the resulting change will fit with the lifestyle and behaviour of the client.

Simple, easily remembered and highly effective, the GROW model is a useful tool in your coaching tool kit.

Dare to Aspire

2 thoughts on “The GROW Model

  1. Marcell Sekerak

    Does your site have a contact page? I’m having problems locating it but, I’d like to shoot you an email. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.

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